fact and fake confusion
in the media
Marcelo Montone

Fake News: consequences and risks

Fake News literally means “false news” in Portuguese. The term, which gained momentum after Donald Trump’s campaign for the presidency of the United States, is used to classify that news that is spread over the internet, but which has no

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Woman votes on election day.
in the media
Marcelo Montone

Social Networks in the 2018 Elections

The presidential race in 2018 has not even started and we already have an open-air coliseum of insults, election advertisements and fake news, during the elections wait, Ancient Rome will reign, but this time in the digital environment, where everyone

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Screen of digital video camera with two vloggers having conversation in studio
in the media
Marcelo Montone

‘Influencers’ and digital advertising

How and why the ‘ influencers’  guarantee space in advertising If you’re a fan of social media, you’ve probably lost count of how many times you’ve seen the hashtag #public  or #advertising  after a photo of someone holding a product or enjoying

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Female accountant team is calculating the budget to present executives.
in the media
Marcelo Montone

07 tips to calculate your digital investment

Planning the marketing budget of large companies is an annual challenge that directors and entrepreneurs face. In times of crisis, many brands started to demand more results, with less investment, so having new ideas became a necessary item to move

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Pile of vintage TV with one in standby. TV channels concept
in the media
Luiz Gini

The drop in Open TV ratings

Ver TV spoke with Luiz Gini, former media director of the Neogama/BBH agency, about the drop in open TV audience and the trends for the coming years.

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Top view working at desk with laptop
in the media
Marcelo Montone

Learn about performance marketing

Performance marketing is a category of digital marketing, but it is 100% focused on results. As digital media manages to work well with data logging, it is easy to follow the customer’s actions in an ad: if the campaign was

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woman with piggy coin bank
in the media
Marcelo Montone

How to calculate the investment in Digital Marketing?

Planning the marketing budget of large companies is an annual challenge that directors and communication professionals face. In times of crisis, many brands started to demand more results, with less investment, so having new ideas became a necessary item to

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