“We identified in this opportunity a way to simplify the reach of sports fans to access our channels and services. With a few clicks, the user will know all the sports variety of ESPN and know where to find our content, whether offered by linear channels or platform everywhere, highlights Marcello Zeni, Vice President of Affiliates at ESPN.
Sports fans who don’t have pay TV or broadband plans can register on the platform to receive first-hand ESPN promotions and news. ESPN currently has four channels in the Brazilian market (ESPN Brazil, ESPN, ESPN+ and ESPN Extra), in addition to WatchESPN, a platform that provides streaming access to the four channels, as well as exclusive events and videos on demand that can be accessed via app for iOS and Android.
“Nowadays, consumers like to decide what to see and when, look at the example of Netflix and HBO GO, which grow daily. If he wants to have more quality and options, he has to have this power, offering what the consumer wants in a practical way is essential nowadays.”, said Marcelo.
The entire action was structured with the method created by Marcelo, No Risk Media, which offers effective results for companies and brands with zero risk of lost investment. “We are in crisis, so every brand has to think carefully about where and how to invest, especially on the internet. No Risk Media eliminates this risk since the agency is remunerated for the effective delivery of results, such as sales or leads, and not for planning, fees and media BV as in traditional agencies.”