Betting on digital advertising is the starting point for any type of business, second CEO of technology company.
According to the 18th Global Survey of Entertainment and Media 2017-2021, held by PwC, a professional service provider of the world in the areas of audit, consultancy and other services, investments in digital marketing in Brazil should grow 12% per year Up to 2021.
According to Victor Cano, CEO of Cazamba, a media technology company, a reference in innovation in the engagement of brands with its consumers through digital ads in different formats, betting on digital advertising is the starting point for any Kind of business. Industry strategies and solutions have become the main tool for brands that seek to be in evidence and leverage their business.
Another point of influence is the change of behavior of people in the online environment. As the consumer is increasingly connected, he collaborates for the transformation of communication.