01.

UNDERSTAND

Our unique Methodology dives deep to find out exactly what the profile of your consumer’s digital behavior is, identifying which channels, websites, apps, schedules and types of offers will motivate you to buy your brand. This is the most important phase of our work, it is a job for true digital nomads!

BRAND AWARENESS ANALYSIS

We use the main tools to understand exactly how your brand is currently positioned on the internet, where and how your consumers behave, what they think and what they talk about it.

  • Diagnostics of Brand and Content
  • Diagnosis of Sites and Channels
  • Diagnosis of Media and Networks Social
  • Diagnosis of Brand Mentions

ALWAYS ON STRATEGY

Our planning encompasses a complete scope of deliveries, creating strategies that ensure the constant evolution of brand awareness and performance by its consumers.

  • Market and competition assessment
  • Brand positioning
  • Identification of Personas
  • Identification of Growth
  • Drivers Media planning and Optimization

MARKETING MIX MODELING

The delivery of our intelligence stage, here we will have ascertained all the mapping of the behavior of your consumer, as well as the demands that we must produce, both in channels and in content to reach them in the best way.

  • Brand Strategy, Channels and Content
  • Social Media Strategy
  • CRM Strategy
  • Measurement and Monitoring Strategy

02.

INSPIRE

Having in hand the profile and behavior of your consumer, the next step is to create, or revise, the channels and stories with which it identifies, whether websites or applications, on smartphones, tablets, computers, Social networks, streets, events or even WhatsAppmessages. Always straight to the point, no bulshit.

UX & WEBDESIGN

We develop the architecture, interface design and programming to provide the best user experience at any point of contact for your consumers.

  • User Experience Design
  • Wireframe and Prototyping
  • Conceptual Visual Design
  • A / B tests online

INTERACTIVE PROJECTS

The purpose of your campaign may require an innovative execution, or the creation of a new relationship channel, even the simple restyling of your site. Nommad produces any type of digital design for your brand:

  • Websites and Hotsites
  • E-Commerce
  • Social Apps
  • Branded Games
  • Augmented Reality

MOBILE APPS

Currently, about 80% of accesses and interactions occur through smartphones and tablets. A native application offers more integrations with the consumer device, whether it’s a branded corporate application, some service offered by the brand, or even an application dedicated to some campaign.

  • IOS Applications and Android
  • Games Mobile
  • Catalogs

MANAGEMENT OF PROPRIETARY CHANNELS

Keep channels always up to date by running platform maintenance always focusing on campaign objectives.

  • Maintenance and management of sites and hotsites
  • E-commerce management
  • Managing and updating mobile applications
  • CRM Management
  • WhatsApp and SAC 2.0 Management

MANAGEMENT OF SOCIAL NETWORKS

We create content in the most diverse formats for different media, with objectives established according to the marketing strategy: retain, attract, move, entertain, generate lead, buzz, revenue or engage.

  • Creation of the Social Style Guide of the brand.
  • Creation and management of Social Channels
  • Creation and Managing Content
  • Engagement Management
  • Digital Influencers Management

03.

CONVERT

We ‘Ll Promote your brand with relevant advertising in the channels, formats and schedules more appropriate according to their digital behavior, analyzing in real time the results achieved, to correct the route of campaigns effectively. After all, what is not measured can not be improved.

SEO & SEM

Optimize your site so that Google understands that your company is relevant in the segment and reaches the top positions of the organic search.

  • Implement Google Search Console
  • Optimization of content, metatags and scores.
  • Optimization of images and codes.
  • Strategic SEO management.

SEARCH & RETARGETING

Get on top of Google searches and partner sites and quickly leverage your site’s traffic with Google Adwords.

  • Sponsored Links Management
  • Google Display Network Management
  • Retargeting Management
  • Video Management Views
  • Mobile Ads Management

SOCIAL MEDIA

Investing in content promotion in Social Networks with greater adherence in its target is essential in a country that already emerges as the second largest in the world in navigation time in Social Networks.

  • Facebook Ads Management
  • Instagram Ads Management
  • Linkedin Ads Management
  • Stories Advertising Management
  • Digital Influencers Management

PROGRAMMATIC MEDIA

Programmatic media is an automated way of finding the best space to make an ad and acquire that space through an online platform without human intermediation.

  • Audience Buying
  • Real Time Bidding
  • Performance by KPI

NEW MEDIA

NOMMAD follows the evolution of technologies and the media to reach its target audience at any points of contact it has with the digital world.

  • SMS
  • Bluetooth
  • Geo Adversiting
  • Waze Ads
  • WhatsApp Marketing

E-MAIL MARKETING

NOMMAD plans, builds, schedules, submits, and measures your campaign’s email marketing campaigns with great open and click rates using Anti Spam premises and responsive scheduling.

  • Creating and Programming Parts
  • Playlist management
  • BI management
  • Mailing Acquisition
  • Purchase and Management of Shots

DATA INTELLIGENCE

For us, a data without context is just a number. We develop strategies by collecting and analyzing data and feelings, generating more assertive insights for our customers, with the data intelligence needed for their campaign.

  • Dashboards Online
  • Big Data & Data Mining
  • Data Base Structure
  • Definition of Goals and KPIs

BI & WEB ANALYTICS

The area that justifies all others. Our team breathes numbers and data to deliver our media, all transparent, in real time, with personalized reports for your brand, campaign, goals and KPIs. After all, what is not measured can not be effective.

  • Website Traffic Analysis
  • Performance Media Analysis
  • E-commerce analysis
  • Social Media Analysis

BUZZ & TALKABILITY

Your brand must be constantly monitored so that the reaction to a possible crisis can be quickly implemented.

  • Mark Mention Monitoring.
  • Crisis Management.
  • Management of negative mentions.
  • Consumer Perception Analysis.

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