ON MEDIA | NOMMAD

On September 14, 2018 / by nommad / in Uncategorized

ESPN and NOMMAD come together to spread news of the channel

ESPN launch a hotsite to simplify the procedure by sports fans. Conceived in partnership with the Nommad.ID agency, the initiative is a solution for those who do not yet have the content of ESPN on their TV and internet plans and intend to make the subscription through an operator or provider.

On May 20, 2018 / by nommad / in In Media

The influence of social networks in elections 2018

The presidential race in 2018 even started and we already have an open-air coliseum of insults, electoral advertisements and fake news, during the elections wait, Ancient Rome will reign again, but this time in the digital environment, where everyone feels “safe” and the Mass proliferation of distorted facts accelerates the globalization of the lie.

On May 5, 2018 / by nommad / in In Media

“I read and agree”: everything you’ve ever accepted without knowing

How many times did you say you agreed to the ‘ terms of use ‘ of a site or application, even without having read that huge contract? After all, without accepting, it would be useless to download the service, since it would not be possible to use it without accepting all the terms. You should know that this can be extremely dangerous, especially for your privacy. Continue reading

On April 10, 2018 / by nommad / in In Media

How luxury brands are dealing with the twist of the digital world.

The growth of digital marketing is changing the way luxury brands engage with customers and how traditional companies should embrace what is now possible in today’s connected and mobile world or stay behind definitively. According to specialists in the luxury segment, this luxury market range is going through a vital transition point.

On February 22, 2018 / by nommad / in In Media

Fake News: Consequences and risks

Fake news literally means “false news” in Portuguese. The term, which gained strength after the Donald Trump campaign to the presidency of the United States, is used to classify that news that spreads over the internet, but which has no sources, date or proof that it is true. Continue reading

On August 29, 2017 / by nommad / in In Media

The ‘ influencers ‘ and digital advertising

how and why the ‘ Influencers ‘ guarantee space in advertisingIf you are a fan of social networks probably already have lost the accounts of how many times you saw the hashtag #publi or #publieditorial after a photo of someone holding a product or enjoying some special moment, right? Be a person linked in fashion, books, sports, beauty or so many other subjects, what more is possible to see, in recent years, is the rise of these “boys-propaganda” who often receive products or negotiate value for publications made in Facebook or Instagram. These are the famous “Digital influencers ” (“Digitalinfluencers”in literary translation).

On July 19, 2017 / by nommad / in In Media, Performance

07 Tips for calculating your investment in digital

Planning the big business marketing budget is an annual challenge that directors and entrepreneurs face. In times of crisis, many brands have started to demand more results with less investment, so having new ideas has become an item needed to move advertising agencies and offices. Currently, the question that most moves customers and vendors has become the same: how to create a really effective marketing planning?

On June 4, 2017 / by nommad / in Performance

Investment in digital should grow 12% up to 2021

Betting on digital advertising is the starting point for any type of business, second CEO of technology company.

According to the 18th Global Survey of Entertainment and Media 2017-2021, held by PwC, a professional service provider of the world in the areas of audit, consultancy and other services, investments in digital marketing in Brazil should grow 12% per year Up to 2021.

On May 4, 2017 / by nommad / in In Media, Performance

How to calculate the investment of digital marketing in the company?

Planning the big business marketing budget is an annual challenge that directors and communication professionals face. In times of crisis, many brands have started to demand more results with less investment, so having new ideas has become an item needed to move advertising agencies and offices. Currently, the question that most moves customers and vendors has become the same: how to create a really effective marketing planning?

On February 4, 2017 / by nommad / in In Media

What is performance marketing and why is it so important to companies?

Performance Marketing is a category of digital marketing, but that is 100% focused on results. Because digital media manages to work well with data logging, it is easy to keep track of the customer’s actions in an advertisement: If the campaign was displayed to him, whether he clicked on the advertisement, accessed the site, placed the product in the cart, ended or not the purchase and other aspect ‘s.