CLIENT

ESPN Brazil

CASE

ESPN à La Carte

SEGMENT

Sports

ESPN® à La Carte

The Challenge

ESPN, the world’s largest sports content provider, had the need to communicate to the market the new way of hiring à la carte of its channels and contents, through the current operators, or even without an operator, directly with the company.

The Solution

We analyzed the lead conversion flow on the website and the performance of Google Ads from the then current digital presence and ESPN’s website.

The strategy was to create a hotsite, include the virtual consultant simulating financing and readjust the campaigns on Google with a focus on converting new leads.

The results

The campaign impacted more than 5 million people throughout the national territory, generating over 1 million page views and approximately 60 thousand new subscribers for the à la carte product.

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