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CONGRESSO PERSPECTIVAS AUTODATA

THE CHALLENGE

The Congress perspectives, conducted by Editora Autodata, traditional in the Brazilian automobile market, has been providing the market with data and perspectives in the assembly segment, parts and services. However the latest versions of the event had a fall in their membership, thanks to the behavioral changes of the target audience, now much more digital.

CLIENT
EDITORA AUTODATA

Strategies
Inspire
Converting

CAMPAIGN
CONGRESS

Tactics
LANDING PAGE
SEARCH
Media
Social
Networks

The solution

To inspire this new consumer of the segment, NOMMAD has developed a new landing page for the registration of interested parties in the event, with a usability focused on conversion. Hosted within the publisher’s portal, the page reformulated the conversion funnel, considerably increasing traffic and the participation of stakeholders.

To generate traffic to the landing page and consequently greater number of stakeholders in the event, we create digital advertising campaigns on LinkedIn, with behavioral segmentation, as well as demographic and hierarchical within the segment. This strategy was responsible for 60% of the result of the generation of new leads of the landing page in the edition where we did the performance management.

The results

The campaign modified the way the AutoData Publishing company communicated with the market and surpassed the expectations in all goals, generating more than double of registered in the event.

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