BOXKIDS SIGNATURES CLUB

THE CHALLENGE

In 2017, the BoxKids. Club was born, an idealized club with the aspiration to develop the creative trust of children. This confidence helps them to think big and act as creators stimulated by their own imagination.

Children with creative confidence do not assume a “pre-set path” to build with blocks, paint or solve a problem. They question and create different ways to search for paths and solutions.

The idea is to unplug the children of the current technology, but with the Internet as the primary platform of the project.

CLIENT
BOXKIDS.CLUB

Strategies
Inspire
Converting

CAMPAIGN
SIGNATURE CLUB

Tactics NEW PORTAL

SEARCH Media

Social Networks

The solution

Under this premise, it was necessary to launch a virtual shop that took the whole concept of creativity, pedagogy and family interactivity. A virtual store was developed with signature and different plans in time, payment dates and other differentials that only BoxKids. Club could offer.

Because it is a highly educational content, the digital presence of the brand has been developed on social networks, especially Facebook, the behavioral segmentation and focus on mothers, Instagram was used, for its younger and more creative targeting, and also YouTube, the biggest video channel on the planet. Add to that the promotion of the contents posted in the networks for segmented audiences, according to the age group.

The results

The launch campaign of the BoxKids. Club Signatures Club generated about 5 million of impacts on social networks and was successful in joining the concept in its first month of life.

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