In 2017, the BoxKids. Club was born, an idealized club with the aspiration to develop the creative trust of children. This confidence helps them to think big and act as creators stimulated by their own imagination.
Children with creative confidence do not assume a “pre-set path” to build with blocks, paint or solve a problem. They question and create different ways to search for paths and solutions.
The idea is to unplug the children of the current technology, but with the Internet as the primary platform of the project.
Tactics NEW PORTAL
The launch campaign of the BoxKids. Club Signatures Club generated about 5 million of impacts on social networks and was successful in joining the concept in its first month of life.