MARINGÁ EXPANSION GROUP

THE CHALLENGE

The heating of the real estate market, in the first half of this year, created investment opportunities. In Maringá, there is an unmissable, high-standard venture in front of the largest park in the region.

But old habits of consumption have also evolved for investors, who, in the midst of the country’s crisis, need more stimulus to convert. Thus, the expansion group and the NOMMAD develop a dissemination material with differentiated digital presence, premium, the height of the product and its investors.

CLIENT
GRUPO EXPANSÃO

STRATEGIES
INSPIRE
CONVERT

CAMPAIGN
INVESTMENT THESIS

TACTICS
HOTSITE
LINKEDIN IN MAIL ADS
PRINT DESIGN

The solution

We have developed a website for converting qualified leads, that is, interested in the investment proposal. The website aimed to capture the data of these prospects for later invitation to a product presentation event, negotiation of quotas and closing of business.

We have also developed a high quality printed material, with all the rational of the thesis, including perspectives and materials about the differentials of the enterprise, as well as its equipment and internal areas. This material was sent to a targeted mailing in the city.

The results

More than 5,000 people from the investment-mapped profileof Maringá and the state of Paraná were impacted during the campaign. Destas, 24% showed interest, generating an above-expected traffic on the site and occupying all available vacancies in the presentation event.

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IMPACTED PEOPLE
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VISITS
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LEADS
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EVENT CONFIRMATIONS
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