Posted on / by nommad / in In Media

The ‘ influencers ‘ and digital advertising

how and why the ‘ Influencers ‘ guarantee space in advertisingIf you are a fan of social networks probably already have lost the accounts of how many times you saw the hashtag #publi or #publieditorial after a photo of someone holding a product or enjoying some special moment, right? Be a person linked in fashion, books, sports, beauty or so many other subjects, what more is possible to see, in recent years, is the rise of these “boys-propaganda” who often receive products or negotiate value for publications made in Facebook or Instagram. These are the famous Digital influencers ” (“Digitalinfluencers”in literary translation).

For most of us, it doesn’t make much sense to see the growth of this new ‘ profession ‘, so we’ve often wondered what a Influencer“, blogger or “YouTuber” It can bring good for the lives of people who consume their content. However, it is possible to answer this central question quickly with an attitude: to analyze the wave of these ”
Influencers“under the optics of marks and the return they generate to them. So everything changes. It is necessary to remember that the life of the consumer, the current ”
user“, does not contain more space for extensive content, difficult to read or assisted. We are avid consumers for information at all times, which generates a lot of anxiety and mainly mental stress. So, in the midst of this amount of content available, the normal thing is that whoever is most relevant to the user attracts more attention and greater interaction with the ideas or products presented. The new users, in particular the
Millennials, do not buy by the momentum of old advertising, they are much more involved with political attitudes, raise flags and preach a more detached life. Still, this is the generation that consumes the most in our country. They seek to relate to digital media with brands and personas who understand them and have a world more like yours. In short, they’re looking for someone who speaks their language. And that’s where the “Influencer”comes in. Despite the lack of experience in the media and even low education, most of the time, these people manage to reach the public in full, generating sales and often depleting the stocks of brands. This is all because they can actually influence readers or spectators, either for good or for evil. The relationship is proportional to the perceived value that a football player has. Often people do not understand the astronomical gains of these professionals. Many even condemn the amount, without realizing that, in fact, that value is based not only on the salary of the club, but, yes, in
Awareness that that professional generates for the brands, resulting in a great return in sales. Be a player, poster boy or ”
Influencer“: In the business world, it just ends what doesn’t work. And while the ”
Influencers“, however less prepared or experienced they are, bring consumers that the brands crave, they will be there, with millions of views in their ‘ contents ‘ and receiving for each publication, even if it does not make sense for the Most of us.Marcelo Montone, CEO of Nommad. Id

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